Schema Optimizations

Schema has become a vital to indexing in search engines. Schema is a universal coding language that the search engines use to create richer search results.

Schema has its positives and negatives:

Positive: schema data allows for richer content to be index and added into the search engines, which provides the searcher with more information before clicking through to the website

Negative: schema data gives so much information that a searcher may never click through to the website

Schema is a necessary evil, which is why we are seeing such a rise in zero click searches (aka, searches where users are getting all the information needed without leaving Google).

During the schema optimization phase, Tractorbeam QAs the schema implementation, specifically for these schema markups:

• Name
• Address
• Phone Number
• Logo
• Amenities
• Floor plans
• Bedrooms and bathrooms
• Pets allowed