NAP Audit

NAP stands for name, address, and phone number. Google uses the local citation sites to drive the knowledge graph, making it imperative that a website's name, address, and phone number is consistent across the board. Having this information listed on websites such as Yelp, Citysearch, or Yellowpages acts like a positive vote for your local listings.

Tractorbeam runs audits of the major citation websites to ensure consistency across the board. For any data inconsistencies, we work with the Cortland team to correct.