Keyword Expansion

After we have established rankings and optimized the website to rank well in the search engines, we go through another round of keyword research, this time expanding on the keyword list.

To expand the keyword list, we complete the following steps:

• We dive into Google Ads search query data to see what keywords people are actually searching for and clicking on to get to our website
• We comb through Google Search Console to find new keywords to optimize for
• We use our 3rd party tools to discover new keywords gaining search traction

We compile these new keywords into the keyword research list and add to the tracking tools.