Content Audits

The content audit is one of the single most important aspects of SEO. Based on the keyword research, we identify the 3-5 of the most relevant keywords for every page on the site to optimize.

To determine relevancy we consider:

• Does the keyword make sense for the page?
• Does the keyword get search volume?
• How much competition for the keyword is there?
• Is the keyword on brand?

Once we have answered these questions we begin content optimization. The keywords are ranked by priority for each page, and based on the priority, we optimize the h1 and h2 tags and the page's body copy.