Competitor Keyword Review

It is important to understand what keywords our competitors are ranking for and what keywords drive volume to their websites. Through this SEO task, we are able to uncover new keywords to target and create conquesting strategies.

Tractorbeam follows similar steps during competitor keyword research as we do with initial benchmarking keyword research, which is:

• Crawling competitor websites to extract the title tags
• Running competitor websites through 3rd party keyword research tools

Once we have created the competitor lists, we are comparing our targeting keywords and measuring keyword rankings against our rankings.