Establish Baselines, Perform Keyword Research
Category: SEO
Establish Baselines, Perform Keyword Research
The first step in any SEO engagement is to understand the current organic landscape and to ensure tracking is set up properly.
We complete the following:
- Review Google Analytics to determine if the website is receiving traffic
- Check the search engines to ensure site is crawling
- Create initial keyword research docs and submit to RMMs for approval
- Load keyword research into the tracking tools and establish rankings